š§ How to 10x Game Revenue, Ride the Rewarded Ads Wave, and Win Big in Mobile Gaming!
From $125K/day Tycoon Success to the Latest Soft Launches, Get Ahead in 2024's Hottest Game Trends!
Welcome to the 15th edition of The Kraken Weekly! š
This weekās edition of The Kraken Weekly is packed with exciting stuff, hereās what you can expect:
š Office Cat Idle Tycoon Earns $125K Daily: Discover How!
š„ø How Fake Ads Are Skyrocketing Game Revenues by 10x
āļø Rewarded User Acquisition Takes Off!
š„ Can Time Blast Resurrect the Blast Game Genre?
ā ļø Take-Two Interactive's Mobile Gaming Comeback: What's Next After Zynga?
ā Bonus: Gaming Studios Are Hiring: Top New Roles in 2024!
Letās jump right into it! šš¼
1) Office cat Idle Tycoon makes $125K/Day: Live Review
In this "no BS" gaming podcast episode, 2.5 Gamers dive deep into the world of user acquisition, game design, and ad monetization, with a fun, laid-back vibe perfect for 4 a.m. conference chats. Joined by special guest Seok Kang, they unpack the success of "Office Cat," a cat-themed tycoon game by Treeplla, covering everything from its unique gameplay mechanics to its monetization strategies like cleverly placed ads and in-app purchases. Key takeaways include the gameās effective use of ads, its high player retention rates, and innovative monetization methods that keep players engaged and spending. No boring industry news hereājust actionable insights and plenty of laughs!
2) Fake Ads in games: How to 10x your gameās revenue ā The untold story
Although not from the last week, this oneās a controversial must read we stumbled upon. Fake ads in mobile games are a controversial but effective strategy that can significantly lower CPI (cost per install) and boost revenue. While they might frustrate some players, they can attract large numbers of new users at low costs. Games like "Mighty Party" have mastered this tactic, matching player expectations from the ads with similar visuals in the app store and even incorporating these ads into their in-game tutorials. This approach can drastically increase downloads and revenue, but it comes with the risk of misleading players and potentially damaging the game's reputation. The key takeaway: if you use fake ads, align all your marketing materials and in-game content to create a seamless experience for users.
3) Rewarded UA: Incentivised Ad Platforms 2024
The rewarded user acquisition (UA) space is on fire lately, with new companies and apps popping up every week, especially in the gift card rewards category. Why the boom? It might be due to changes like the IDFA deprecation or just because these channels are proving super effective. Paul Bowen suggests it's partly because traditional ad spaces are dominated by big players, leaving less room for newcomers to innovate. But with rewarded ads, if you create value for advertisers, youāre in business. Companies like Ad4Game, AdAction, Adjoe, Almedia, and Ascend Media are all making waves with fresh strategies to engage users and drive growth, making this space one to watch!
4) Time Blast: Will it revive the Rest of the Genre?
"Time Blast" is shaking up the Blast game genre with its fresh take and innovative mechanics, blending elements from Blast and Match-3 games. Developed by Playabit, a Wildlife studio led by former Toy Blast team members, Time Blast introduces new features like the Propeller power-up, swappable power-ups, and the early introduction of Super Lightning Ball, creating a unique and engaging experience. The game avoids the typical visual style trends and offers a diverse event lineup, positioning itself as a promising contender in a competitive market. While it may face challenges attracting traditional Blast game fans, its potential to pull in players from other puzzle subgenres makes it one to watch in the mobile gaming space.
5) The State of Mobile at Take-Two Interactive
Two years after acquiring Zynga for $12.7 billion, Take-Two has been navigating a challenging mobile gaming market, but now sees new opportunities as the industry stabilizes. While the acquisition initially faced skepticism due to Zynga's past losses and the changing landscape of mobile advertising, Take-Two is repositioning itself by optimizing its mobile portfolio, focusing on longer lifecycle games, and leveraging Zynga's strengths in user monetization and live services. With new titles like "Match Factory!" performing well, and partnerships with major brands to drive growth, Take-Two aims to build a stronger foothold in the mobile space while looking to Zynga for near-term profitability amidst broader cost-cutting efforts.
Bonus: Top game studios offering new rolesš
Top game studios around the globe are hiring! Mayank Grover regularly shares a curated lists of open positions at top gaming studios across the world. If youāre somebody whoās looking for a change or breaking into the gaming industry - would highly recommend checking this out! From Electronic Arts, Ubisoft, and King to Warner Bros Games and Keywords Studios, numerous opportunities are available across North America, Canada, Europe, South America, Asia, Australia, and worldwide. Whether you're looking to join major names like 2K, Riot Games, or PlayStation, or innovative studios like Singularity 6, Embark Studios, or Hoyoverse, there's a range of roles waiting.
One fun thing š¬
64 top mobile games in soft launch: Dragon Ball Project: Multi, Sonic Rumble, Subway Surfers City, Plants vs. Zombies 3
Came across this list that highlights 64 top mobile games currently in soft launch, showcasing a variety of genres from developers like Bandai Namco, Sega, and Playrix. Games such as "Dragon Ball Project: Multi," "Sonic Rumble," and "Subway Surfers City" offer fresh takes on popular franchises, while titles like "Plants vs. Zombies 3" and "Candy Crush Blast" bring back classic gameplay with modern twists.
Personally - really looking forward to Dragon Ball Project š„