Mastering Product-Strategies, Homepage Optimization, and Growth đ„”
Guide to becoming Lisan al-Gaib in the product realm đ
Welcome to the fifteenth edition of âThis Week in PLGâ! If we had to sum up the theme of this edition in a line, weâd say itâs an optimization guide on steroids!
1) The right and wrong way to introduce Product-Led Sales into a Sales-Led company - Ben Williams
Grab your coffee and dive into this engaging piece by Ben Williams, because youâll be navigating the product-led strategy landscape (PLS) like a pro in no time. Ben dissects the dos and donâts of introducing product-led strategies and offers a roadmap for success in the ever-evolving landscape of product growth. He navigates through the nuances of PLS implementation and the importance of striking the right balance between user-centricity and business objectives. From avoiding common pitfalls to leveraging best practices, youâll be equipped with practical insights to steer your product strategies towards sustainable growth!
2) A New Framework: The Four Wâs of Product-Led Sales - Elena Verna
It's time to take your product game to the next level with Elenaâs âThe Four Wâs of Productâ framework. Product-Led Sales has become the standard for most Product-Led Growth (PLG) motions. If executed effectively using her framework, it can yield responses from outbound prospects like "What perfect timing!â This piece breaks down the nuances of essential questions product managers should ask themselves to drive success: Who, What, Why, and When. Each of them offers practical guidance for product teams, from identifying the right target audience to defining product features to understanding underlying motivations, sheâs pretty much covered all the bases.
3) The Ultimate Guide to Homepages - Anthony Pierri
What good is PLS or PLG if you arenât able to iteratively improve your home page as your company grows? In this ultimate guide to homepages, Aakash dishes out some serious wisdom about eye-catching headlines, irresistible call-to-action buttons, and the key elements that make a homepage stand out in the digital jungle. He leaves no stone unturned while going over the dos and donâts of building your homepage. This edition is packed with tips and tricks to elevate your homepage game. It's time to turn your homepage into a digital masterpiece thatâll leave visitors clicking for more.
4) The happiness and pain of product management | Lennyâs podcast with Noam Lovinsky
For those of you who donât know Noam, heâs renowned for his impactful roles at Facebook, YouTube, Thumbtack, and presently as Grammarly's Chief Product Officer. In this podcast with Lenny, he shares his invaluable insights from his experience in revitalizing growth at YouTube and Thumbtack, establishing Facebook's New Product Experimentation team, Grammarly's success and the importance of recognizing when to halt projects. Key takeaways include the importance of recognizing when to end projects and seizing high-impact opportunities, even if it means risking personal standing. Furthermore, he highlights the necessity of establishing a culture of innovation within large organizations, exemplified by Facebook's 0-to-1 projects. Noamâs insights can quite honestly be considered a blueprint for navigating challenges and fostering innovation in product management roles across diverse landscapes.
5) GTM strategies to reach $250M ARR at ActiveCampaign - Kyle Poyar
Unpack different GTM strategies employed to effectively market and sell products with Kyle and Casey Hill from ActiveCampaigns. Casey has been building in public on LinkedIn and is extremely generous with sharing whatâs worked and what hasnât. From email marketing to automation and segmentation, this piece covers a wide range of topics, providing actionable tips and advice for businesses looking to maximize their marketing efforts. Kyle and Casey break down complex concepts into digestible nuggets of information, making them super accessible to readers of all levels of expertise. Doesnât matter if youâre a seasoned marketer, PM or just starting out, thereâs something here for you guaranteed. Do check this one out to supercharge your GTM efforts!
Bonus: How to Disconnect from Work with Confidence - Shreyas Doshi
Fear and FOMO are stopping you, watch this 2-minute video to decompress this weekend! Cheers đ
About This Week in PLG
Hey folks, Brijesh Bharadwaj here đ I am the co-founder of Segwise.ai, an AI-powered observability platform for Product Growth teams that tells you what is influencing your metrics every day! I started this newsletter to try and help out the product community in any way I could and connect with interesting folks out there. I understand how overwhelming the overflow of information out there can feel and think this initiative could help PMs, especially those in the early to mid stages of their careers. Hope to connect, learn, and grow through this newsletter and form a community of our own.
Our sources:
Lenny Rachitsky - Lenny's Newsletter
Elena Verna - Elena's Growth Scoop
Shreyas Doshi
Aakash Gupta - Product Growth
Leah Tharin - Leahâs ProducTea
Kyle Poyar - Growth Unhinged
Bandan Jot Singh - Productify
Adam Fishman - Fishmanaf
Reforge
Brian Balfour
Wes Bush - ProductLed
Peter Yang - Creator Economy by Peter Yang
Casey Winters
Ben Williams - The Product Led Geek
First Round Review
Stratechery
SVPG
Pawel Huryn - The Product Compass with PaweĆ
If you would like us to cover any other authors/newsletters moving forward, please write to us through mail at brijesh.b@segwise.ai or even tag @segwise_ai or @bbharadwaj with your suggestions on X.